We're ecstatic to announce we've just received the new Prada specs collection (as announced we would be on this blog a couple of weeks ago) and they are looking super cool.

We've had a delivery of the best selling Prada frames and they are already proving to be one of our hottest sellers!! The flattering shapes and colours are truly magnificent and for women who crave eyewear that's stylish as well as on-trend, these Prada frames will certainly bring that extra wow factor to any girl's appearance.

Make sure you pop down to try them on for yourselves!

We’ve just looked at the new Prada AW 2011 eyewear collection. WOW!  The breathtaking collection includes 7 ‘Prada Swing’ – the fabulous ‘60s’ inspired styles.  Think ‘Madmen’, think glamour, think sophistication and you’ll have an inkling of what this collection is all about.

Targeted at the discerning Prada customer looking for contemporary luxury and bold design.  They challenge the status quo with its daring sweeps and feminine lines.

They were launched in Joe’s Pub in New York City, and the influence of the glamour of 60’s Maddison Avenue really shows through. Katie Holmes is a big fan, she’s one of several celebs already wearing these pieces. ‘Prada Swing’ appears to women who just love to make a statement.

To the glamorous ladies of Newcastle: prepare to be blown away, the ‘Prada Swing’ styles arrive in store any day soon...